Confession time: we’ve got a secret.
For the better part of the past year, we have been working away at this secret project and today we are finally able to reveal it… We have a new logo! And with it, our new name.
Although we have gone by Caffe Demetre for the past 28 years (since 1989 baby!), our most loyal customers have always fondly referred to us as Demetres. It took a while, but we are now finally ready to embrace it fully.
Visually we wanted something cleaner and more streamlined, but also something that retained the playful feel of our multi-coloured logo thus far. We partnered with the global branding agency (but Toronto based!) Bruce Mau Design to help take us there. Bruce Mau Design took these requirements in stride, and after multiple rounds of discussion and feedback, we have emerged refreshed and ready to serve up another round of delicious ice cream desserts.
What do you think?
Of course with our new name, we are also migrating our social media. For daily peeks behind-the-scenes, announcements and other fun content, follow us on Instagram at our new handle @demetres 🍒